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SEO myth-busting: What is not a Google search ranking factor

According to Barry Schwartz at Search Engine Land:


SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings.




He talks about some of the factors that Google has said are not direct ranking signals in its search algorithms here, but a few are:


-Google Ads

-Social media mentions or likes

-Google analytics data


Read about the rest of them in the article linked above!


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