Why Is Search Engine Optimization Important For Online Businesses Today?
As a business functioning online, your online presence has a major impact on the growth and overall success of your business. It all boils down to how easily your target audience is able to find your company. Logically, your audience has to be aware of your brand before they can do business with your brand. That’s where eCommerce SEO comes in. Performing a simple SEO audit can tell business owners tons of valuable information. Such as, how visible their online content is to their audience, and how well it is performing.
Imagine your target audience performing a Google search for information relevant to your business. They do the search and find plenty of results for other brands to fit their needs. But because your company’s internet marketing content was not optimized in the best way to not only capture the attention of your audience but also the search engine algorithm, your online content is now not seeing the best results it could.
As a top SEO company, we recognize this gap and provide the most effective SEO solutions to companies in need. If your online content is not hitting your desired business goals, then it may be time to take a closer look at your current SEO techniques and partner with real SEO experts like Namra Consulting Group LLC.
Our SEO Services Can Help Your Business Grow By Focusing On Three Key Areas:
Higher search engine rankings.
The way your website generates traffic is by becoming visible on search engine results pages. The results that are populated higher on SERPs are seen as the most relevant pages. Therefore, these pages receive more clicks and higher traffic. These pages are your competition and you don’t want them to keep getting that valuable traffic your business could be receiving. The solution: our marketing agency has designed a search engine optimization service that is both ethical and result-driven. We use the latest tools, strategies, and trends to help you move up in the search engine results for the right keywords to get noticed by the right audience.
Quality website traffic.
As previously mentioned, higher search rankings for the right keywords are very important and can have a huge impact on the amount of traffic and quality of traffic that your website receives. Millions of consumers use Google on a daily basis to search for the products and services they have a need for. Sometimes your business’s website will rank for information that is not relevant to your business. Thus, the traffic that is generated from these searches will more than likely not be your qualified prospects. In turn, your conversion rates will suffer. Our SEO team helps you highlight that relevant information to attract those qualified prospects. Primarily, when relevant searches for your business are made, our goal is to make your website a top ranking result. The higher your website is on SERPs, the more organic search traffic it will receive.
Numbers don’t lie. That’s why we are so firm on tracking your results. Transparency in deliverables and results from your SEO campaign comes without question. Our Boston SEO company provides SEO results on a monthly basis that break down the detailed data regarding the success of your campaign in a clean and clear manner. Information such as increased search engine positions, traffic, sources, leads sources, custom goals, conversion rate, and much more are broken down for you to see.
Not Your Average SEO Company.
Take calculated risks. Build models. Deliver results.
The Benefits Of Working With The Best SEO Company
We specialize in Google ranking factors.
We are a Boston SEO company with service departments for key ranking factors that Google takes into account when ranking: website design, social media marketing, and advertising. All of these factors may sound different, but they all go hand-in-hand with one thing: a successful marketing strategy. Our top commitments as a marketing agency is to focus on marketing and brand exposure as a whole, giving you a complete marketing solution. Oh, and great search engine rankings while we are at it.
We do our SEO service in-house.
Many SEO agencies and firms will outsource their work (your website) to third-party providers, mostly outside the US, at a cheap rate to do subpar optimization. But our SEO services Boston, Massachusetts company is different. Our dedicated SEO team will handle the daily tasks of helping your website move up in the search results for relevant keywords right from our Boston office.
We use the same techniques.
As a top marketing company in the United States, we do not believe in offering any SEO services to our clients that we wouldn’t use ourselves. The same marketing strategies, tools, and expertise will be used for your website to help your company outrank your competitors on search engine results.
We tailor your SEO package.
Even though there are certain techniques were make sure to apply to each of our client’s campaigns, our company’s SEO professionals know that the best SEO services aren’t one size fits all. Our SEO service and SEO packages are unique to your company’s specific business goals, budget and target audience. No two businesses are the same and your SEO package shouldn’t be either.
Namra Consulting Group's Proven SEO Process: 5 Phases
1. Business Evaluation And Site Analysis
The first step in our process is becoming familiar with your business, your target audience, and your goals. Then we analyze the current site’s content, mapping, code, and keyword density to discover site weaknesses & strengths. We perform keyword research to determine what keywords your audience is using and what keywords can be useful to craft content around.
2. Strategy And Goal Development
After we analyze the information on your site, we begin to develop a customized plan to take your current site and transform it. We reconfigure your site’s web pages with the best SEO techniques that will turn it into a site that not only begins to rank above your competition but also higher up on SERPs for the keywords your target audience uses the most. In the midst of all this, we always keep in mind your user experience, making sure to use white hat SEO techniques, so your overall site still performs well for your visitors.
One of the most important parts of the process is setting up all the proper tools. Without the right tools, you won’t be able to measure the results. Implementation of technical SEO prerequisites such as tools, dashboards, and analytic systems are used so we don’t miss an inch of your optimization success.
4. Implementation And Optimization
The next step is to perform the execution of on-page SEO and off-page optimization strategies. If you aren’t familiar with the terms “on-page SEO” and “off-page SEO,” they are simply used to refer to the type of practices used to rank your website. On-page SEO is the factors you can control, like the content. Off-page SEO refers to any other factors that are external, like backlinks. This stage of the process consists of cleaning up your site’s code, content, architecture, mapping, keyword usage, and much more.
5. Ongoing Monitoring And Tailoring
Being the best SEO company, we know the importance of keeping track of the metrics. And with keeping track of metrics also comes the duty to optimize your content when it needs it. A part of our SEO services is to provide continuous on-page optimization, blogging, link-building, consultation, and strategy. This is to ensure that your website and other online content is always performing the best it can. In the end, this is how you will build lasting success for your company.