According to Barry Schwartz at Search Engine Land: SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings. He talks about some of the factors that Google has said are not direct ranking signals in its search algorithms here, but a few are: -Google Ads -Social media mentions or likes -Google analyt

In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.

The differences between SEM (Search Engine Marketing) and SEO (Search Engine Optimization) explained.

Search Engine Optimization is something companies do in order to make their website more readily shown to people that are using search.