What Is Internet Marketing?
A study by the Pew Research Center shows that about 77% of Americans go online on a daily basis, and about eight out of 10 Americans do their shopping online. To take advantage of this, you’ll want to build a strong online presence with your brand.
This is where an internet marketing consultant can help! So what is internet marketing exactly? Internet marketing is an umbrella term that covers all forms of marketing done online.
Here are some of the services that fall under it: social media marketing, content marketing, e-mail marketing, web design and development services, search engine optimization (SEO) and pay-per-click (PPC).
All of these online channels should make it easier for you to target your online customers. The great thing about internet marketing is that it combines the latest trends, the latest technology, and the latest marketing tools.
Hiring an internet marketing consultant will help you take all of these pieces and make it all work as one cohesive marketing unit.
Grow Your Business With Internet Marketing
The internet has indeed changed the way we interact with businesses today.
Today, we are no longer bound by location which is the case in traditional marketing. Gone are the days when businesses can only reach us through flyers, TV or radio commercials, print ads, and billboards.
Because everyone is now connected to the internet, businesses like yours have a better chance to reach a wider range of within their market, thus increasing growth and revenue. So how does internet marketing help a business? What internet marketing strategies should you implement? We’re about to show you!
Let us help you grow your business with internet marketing.
How Effective Is Your Internet Marketing Strategy?
Internet marketing can help you boost your business and establish your brand IF used properly and effectively. Failing to execute a well-thought-out strategy or failing to have one at all can harm the growth of your business. Let’s take a look at some statistics that depict the importance of internet marketing and having a plan.
90% of consumers say that they will not consider dealing with a business with an unsecured and outdated website.
Emails that are not correctly displayed on mobile phones are deleted within 3 seconds.
A one-second delay in response to a campaign can decrease conversions by 7%.
These numbers are proof of how internet marketing can greatly affect your business. However, we know that as a business owner, you often don’t have the time or experience to understand the ins and outs of digital marketing. It can be frustrating!
Trust us, we’ve been there. We understand the struggles that business owners go through, and that is one of the reasons why we want to help you in creating the perfect internet marketing plan that’s right for your business. Contact us today.
Why You Should Hire An Internet Marketing Consultant
You need a clear strategy for your business.
Some businesses have a broad idea of what they want to see from their digital marketing efforts, but they need smaller, specific, measurable goals to get there. An internet marketing consultant can help you create a clear strategy to help you achieve your business goals.
You need an online value proposition.
A clear online value proposition is helpful in the digital marketing realm. This is the way you hook your site visitors in the crucial early seconds that they visit your site. They are deciding whether to click on or simply leave in those first few moments. Your online value proposition can answer questions such as “Who are you?”, “What do you offer?”, and most importantly, “How can you help your target audience accomplish their goals or address their pain points?”
You need to understand who your online audience is.
While you may know who your average customer is, you need to learn what they look like online. What are their tendencies, online behavior patterns, and interests? An internet marketing consultant can help you narrow down your customer avatar so that you know exactly whom you’re targeting online, be it via keywords on Google or targeting options on social media.
You need to optimize your approach.
There is always room for improvement when it comes to your marketing campaigns. The great thing about digital marketing is that most everything is trackable and measurable. Your internet marketing consultant can very clearly see what’s working and what’s not so that you allocate your funds appropriately. This will help you get the most results for the lowest cost.
Take calculated risks. Build models. Deliver results.
Our Digital Marketing And Management Process
1. Strategy Development
The first and main goal is to develop an effective digital marketing strategy based on your company’s goals and objectives. Our internet marketing consultant will work with you from this initial part of the process. We’ll help you ask relevant questions to get you started:
What are your company’s goals?
Who are your ideal customers?
What can you do to get their attention?
What are the challenges you are facing from a marketing standpoint?
2. Generate Traffic
The next step in the process is to generate more traffic to your site. This will in turn result in more leads or sales for you depending on the nature of your business. There are several ways for you to generate more traffic. We will look into which avenues are best for your business and your audience. In this part of the process, we will gauge mediums such as blogs, Google, and social media for traffic generation.
3. Generate Leads
To generate leads, it’s often helpful to offer something of value to your audience (like a lead magnet). A lead magnet could be a free eBook or a coupon code for example. Take care that your offers will appeal to potential customers at all levels. Place CTAs in strategic areas throughout your site to guide visitors to the lead magnet and encourage the most lead generation.
Whether you’re trying to drive leads that you can nurture into a sale or you’re trying to drive direct product sales on your website, retargeting will be key. It’s rare that people convert into a customer upon the first time of seeing your ad. Your internet marketing consultant can help you set up strategic retargeting funnels that push your target audience through the sales funnel into a closed customer.
5. Measurement And Reporting
You will need to measure the metrics that are considered to be the most important to your business. Some of those metrics are traffic statistics, PPC costs, email subscribers, and blogging effectiveness. More overarching metrics include lead conversions, sales and cost per result. Your internet marketing consultant can you help you understand these metrics to know what’s working well and what isn’t. From there, we can recommend a strategy moving forward based off of these regular reports.
What Does Internet Marketing Consultant Do?
At this point, we know that you want digital marketing to work wonders for your business, so how exactly can an internet marketing consultant help?
Our consultants are professionals who are highly skilled and knowledgeable. We understand how and where to reach your target customers and address them in a way that will convert them. We analyze your company’s current business model. From there, we will craft a marketing strategy that takes advantage of market opportunities.
Here are some of the most common responsibilities of an internet marketing consultant:
-Look for new ways your business can interact and engage with its existing and potential customers.
-Look at company branding and evaluate how it can be improved. Suggest ways for it to appeal to both existing and potential customers.
-Evaluate the current marketing efforts of the company. Look at the SEO, social media, e-mail marketing, and other areas. Decide where there are opportunities for improvement.
-Monitor the performance of different strategies employed by the company. Utilize Google Analytics and similar tools to measure the KPIs and move forward with a strategy based on those.
As you can see, the role of a marketing consultant is not limited to one or two responsibilities. Their roles are as diverse as the various areas of business and marketing that they can have an effect on.
What Makes Working With Namra Consulting Unique?
1. We can provide all of your digital marketing services.
We have the ability to offer full internet marketing services to any company. Our knowledge and experience allows us to administer all kinds of strategies across all digital platforms. We have a full-service digital marketing team made up of specialists in their respective fields. They are ready and willing to assist you in all your digital marketing needs.
2. We have the experience required to be your consultant.
We have a wealth of experience in performing marketing for different companies. This gives us the needed knowledge to operate within your own industry. We will assign a specialist to develop a custom digital marketing strategy for your company based on best practices.
3. We keep up with the latest digital marketing trends.
The digital marketing industry is always changing, and we stay on top of it. Every new trend and every little change is picked up by our specialists. We are always striving to use the latest technology to your advantage. This practice helps not just ourselves but also the interests of our clients.