As you know by now, your business’s “brand” is so much more than just its logo. Your brand is the external, expression of your company’s internal mission, values, and competitive advantage. Your brand is how you intend to communicate those “hidden” elements of your business to your target audience or ideal customer.
What brand elements do we use to communicate those hidden values? Things like: your messaging, the tone of your writing, your business’s colors, fonts, website design (and structure), logo design, imagery (photography, graphics, and icons), and more can all be used to communicate elements of your business’s mission, values, and competitive advantage.
The goal in a well-organized strategic brand is to ensure all of these tangible elements are selected with care, based on the environment (industry + target audience) that you will be launching your business in.
To that end we have to gather information about your business, your industry, and your target audience, as well as your design preferences. So let’s get started!
